The roles of NSD performance and standardized service development processes in the performance of micro, small, and medium-sized enterprises

Despite its importance, for micro, small, and, medium-sized enterprises (MSMEs), the impact of new service development performance (NSDP) on organizational (OP) and significance formal or standardized processes (SSDPs) remains unknown. This study proposes that NSDP is positively associated with OP SSDPs moderate this direct effect. These other hypotheses are tested data collected from 801 Irish MSMEs using Partial Least Squares Structural Equation Modelling (PLS-SEM) multigroup analysis. Our results reveal a positive relationship exists between we report magnitude organizations; while moderating effect was not supported each these groups. We thus provide novel empirical insights into MSMEs, where our findings suggest particular importance small organizations.